“The most serious mistakes are not being made as a result of the wrong answers. The truly dangerous thing is asking the wrong question” ~ Peter Drucker
How much time are you spending in exploring your real challenge, problem or opportunity? How often do you jump from an initial problem to a brainstorming session? Or, how often do you jump from the initial challenge to a solution?
You and your teams can uncover unsuspecting and vital information when you work to discover what is behind, underneath and hiding in your challenges. Doing additional work to clarify your challenge statement before entering an idea generation step for solutions is essential so that the people doing the ideating have constraints to spark their imagination and creativity.