Importance of Asking the RIGHT Questions

“The most serious mistakes are not being made as a result of the wrong answers. The truly dangerous thing is asking the wrong question” ~ Peter Drucker How much time are you spending in exploring your real challenge, problem or opportunity? How often do you jump from an initial problem to a brainstorming session? Or, how often do you jump from the initial challenge to a solution? ...

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Future belongs to Design not Communication

I just read an interesting article on the Sustainable Brands website about the importance of designing for meaningful experiences in the context of what consumers (“human beings”) really want.  It is the EXPERIENCE we have because of things – not things – that matters.  Thus, Steven Johnson advocates that we focus on designing for meaningful experience (whether it is a...

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